Christmas Shopping in Italy: A Shopper’s Paradise

Italy is a shopper’s paradise, and it becomes even more enchanting during the Christmas season. There’s something for everyone, from bustling markets to luxury independent and designer boutiques. Here’s your guide to the best Christmas shopping destinations in Italy.

Florence: The Heart of Italian Craftsmanship

Florence is renowned for its artisanal crafts and luxury goods, from handmade leather goods to stationery, perfumes, clothes and interiors. Wander through the historic streets and discover leather goods, jewellery, and clothing made by skilled artisans. The Christmas market at Piazza Santa Croce is a must-visit, offering a wide range of handmade gifts and festive treats perfect for Christmas presents.

Milan: Fashion Capital of the World

For fashion lovers, Milan is the ultimate destination. The city is adorned with stunning lights and decorations during Christmas, creating a magical shopping experience. Explore the high-end boutiques of Via Montenapoleone, or visit the Galleria Vittorio Emanuele II for luxury brands and designer labels. Our favourite clothes shop is Wait and See Milano, owned and run by fashion designer Uberta Zambelletti.

Rome: A Blend of History and Modernity

Rome offers a unique shopping experience, blending historic charm with modern retail. Visit the Christmas market in Piazza Navona, where you can find various gifts, from traditional toys to gourmet foods. Don’t miss the chance to explore the stylish shops along Via Condotti and Via del Corso where you’ll find some great little independent shops and the big designer names.

Perugia: Kisses for All

Perugia is home to the Perugina chocolate factory that produces the famous ‘Baci’ chocolates, which are famous worldwide. It also has some great clothes and interior shops so is well worth a visit.

Cortona: A Charming Alternative

For a more intimate shopping experience, of course, we recommend a visit to Cortona. The town’s charming shops offer a range of unique items, from local wines and olive oils to handcrafted ceramics and textiles, as well as some more prominent names from Florence, including Farmacia Santa Maria Novella, who supply Palazzo Passerini, with their bath and body products. The Christmas market in Piazza della Repubblica is the perfect place to find one-of-a-kind gifts while soaking up the festive atmosphere.

Stay at Palazzo Passerini, Cortona

After shopping in Cortona or Florence, unwind at Palazzo Passerini. This luxurious air-conditioned townhouse provides a welcome retreat after a long day pounding the streets with bags of shopping.  Enjoy the festive decorations and the warm, welcoming atmosphere as you relax and reflect on your Italian Christmas shopping adventure – perhaps with a glass of Aperol Spritz or Prosecco.