Officina Santa Maria Novella
A story that began in 1221.
Founded in 1221 by Dominican friars, Officina Profumo-Farmaceutica di Santa Maria Novella is the oldest pharmacy in the world. Nestled in the heart of Florence, this renowned apothecary started with herbs cultivated in the friars’ gardens. Over the centuries, it evolved into a prestigious brand offering perfumes, skincare, and also wellness products crafted using traditional methods and natural ingredients. The elegant flagship store in Florence is a feast for the senses, blending history with luxury, making it a must-visit for anyone seeking artisanal excellence.
Explore this fragrant world and discover a connection to centuries of craftsmanship. Furthermore each product tells a story of dedication to nature and wellness, offering an authentic experience tied deeply to Florence’s rich history. Santa Maria Novella continues to enchant discerning visitors worldwide, whether it’s their iconic Acqua di Colonia, rose water, soothing foot cream, or restorative skincare lines.
As a result today, the Officina is renowned for its luxurious, high-quality preparations that merge centuries-old traditions with modern beauty and wellness practices. Perfumes, creams, candles, and ancient preparations are 100% produced in Florence, Italy. You can experience some of their gorgeous products during your stay at Palazzo Passerini, and just a few minutes walk away, you can visit their shop in Cortona to step into the magical world of fragrance artistry. If you’re a guest of Palazzo Passerini, mention Palazzo Passerini whilst shopping, and you’ll receive a discount or special offer.